From the harangues of charlatans to the sophisticated advertising of the Victorian era, quackery sports a colourful history. Featuring entertaining advertisements from the nineteenth and early twentieth centuries, this book investigates the inventive ways in which patent remedies were promoted – and suggests that the people who bought them should not be written off as gullible after all. There’s the Methodist minister and his museum of intestinal worms, the obesity cure that turned fat into sweat, and the device that brought the fresh air of Italy into British homes. The story of medical advertising is bawdy, gruesome, funny and sometimes moving – and in this book it takes to the stage to promote itself as a fascinating part of the history of medicine.